The price of beef is going through the roof. Reid Blossom with the Illinois Beef Association says beef prices are rising due to high demand. The problem is there was a drought a-couple of years ago, so the supply is low. The price per pound has already gone up about 15-cents-per-pound. That means people in Illinois are dishing out about three-55 for every pound of beef they buy. Blossom says prices will start to decrease once producers can replenish their herds and more cattle are available in the marketplace.