SAM - It stands for Simply About Music...and it is.
SAM breaks the mold of traditional radio... playing a wide mix of songs including
Daughtry, Sting, Lady Gaga and Duran Duran.
What makes SAM special is its unpredictability...
you never know what you'll hear next!

SAM definitely has a big personality!
The on-air presentation is clever and upbeat - then it's back to the music.

From Abba to ZZ Top and everything in between SAM is the format that delivers hit after hit after hit, from different eras and different genres, without getting stale or repetitive.
Meticulously researched to pinpoint exactly what Adults 25-54 want to hear and aren't sick and tired of, SAM supplies the highest familiarity with the least amount of burn... with production and imaging that is creative, humorous and unexpected.

The "Something About... Morning Show" starts the day with "less than predictable" music, the days news and sports headlines from sister station NewsTALK 1060, weather from the WTVO 17 FirstWarn Weather Center and SAM's unique take on the day ahead.

NEWS 
NewsTalk 1060, WRHL is the only station in
Ogle County with live, up to the minute local news, sports, business and weather for Ogle & Lee Counties.
Area and state news... updated seven days a week. Local, area, regional, state, national and international news, sports, business
and weather... NewsTalk 1060 WRHL listeners tune in and stay tuned in throughout the day.
When a big story breaks, the community turns to NewsTalk 1060, WRHL.

WEATHER
WRHL proudly teams with the WTVO 17 FirstWarn
Weather Center Team to keep listeners informed of the
constantly changing North Central Illinois weather

SPORTS
NewsTalk 1060, WRHL is your local affiliate for:
Chicago Bears, Chicago Bulls & Chicago White Sox
We are also home to the IHSA football playoffs and exclusive Radio coverage of the IHSA State Basketball Tournament in Peoria

With exclusive coverage of the Rochelle Hubs,
you have a unique opportunity to reach an audience of
listeners eager to support those who support RTHS sports

Two of The Most Listened to Radio Shows in the USA


Weekdays from 9-noon The Glenn Beck Program fuses
Entertainment and Enlightenment
 





From 2-4pm it's real life, love and money with
America's most trusted money guy...
The Dave Ramsey Show
Currently the 3rd most listened to Radio show in the US

NTS Media Online shared some amazing social media numbers...
The numbers shown in the table below are raw data drawn directly from the Facebook pages and Twitter feeds and were recorded on February 1, 2011.
What does this mean for you?
It means that the "Beck" & "Ramsey" brands are growing everyday.
More listeners, more fans, more followers, more "likes", and it means more Beck & Ramsey customers through your door...
IF you are advertising during "The Glenn Beck Program" and/or "The Dave Ramsey Show" on WRHL.



Independently syndicated and based in Rochelle, Illinois
The Michael Koolidge Show is heard daily at 4pm and 10pm covering a variety of topics including state and national politics, entertainment, pop culture, and foreign affairs. Michael himself is a veteran of the beginning of Operation Iraqi Freedom.


Mark Levin's book Liberty and Tyranny was the best selling conservative book of 2009. When your book is endorsed by Rush Limbaugh and Sean Hannity, you know you have a winner on your hands. In a short period of time, Mark has become one of the most listened to radio Talk show hosts in the nation... now heard 5-7pm weekdays.



The Lars Larson Show covers the latest news across this great land of ours. Lars believes the only way to improve our community, state, and union is through honest discussion.
Weeknights 7-10pm, weekends 6-9pm!

A recent A&E Network show ranked the top 100 devices of all time.
No surprise: The smartphone came in number one, based on use and impact.
And radio came in second!
Radio beat out TV, computers, alarm clocks, and light bulbs. Imagine what happens when all smartphones can receive FM stations! The fact is that radio’s audience continues to grow. Here is the list from A&E: 1. Smartphone 2. Radio 3. Television 4. Hypodermic Syringe 5. Personal Computers 6. Portable Air Conditioner 7. Rotary Phone 8. Phonograph 9. Alarm Clock 10. Light Bulb
 

AG

For agricultural news, NewsTalk 1060, WRHL is unrivaled.
Utilizing respected names in the industry like
Orion Samuellson, Max Armstrong, Steve Alexander,
Pam Fretwell, Alan Jarand
RFD, the Illinois Farm Bureau Radio Network and Brownfield.
Newstalk 1060 WRHL offers the latest market updates daily, and AG reporting from the
Farm Progress Show, Illinois State Fair and World Pork Expo,
as well as the Northern Illinois Farm Show in Dekalb.

EVENTS and PROMOTIONS
 
NewsTalk 1060AM WRHL serves Ogle County not-for-profits by providing up to
date local Community Calendar information, and an opportunity for listeners
to sell items on the air during the Old Trading Post.
 
Annual popular promotions include:
"WRHL's GREAT Easter Egg Hunt",
"WRHL's DADDY DRIVES BEST Contest" Saturday of Father's Day Weekend,
"WRHL's Military Appreciation Month" in May,
"The WRHL / HUB Football Tailgate Show" before each HUB home football game,
"The WRHL Trick-or-Treat Safe House" in October and
"The WRHL Two-Ton Food Drive" on the Thursday before Thanksgiving

OTHER INTERESTS
  
  
WRHL offers talk radio that isn't just political chatter:
Saturday's specialty shows begin at 8am with  "The C.A.R. Show"
9-11am "Homefront" with Home Improvement expert Danny Lipford
11am-noon Travel the world with "Peter Greenberg Worldwide"
Learn the value of your collectibles... "Whatcha Got" with Harry Rinker
Spend a few hours in "Rudy Maxa's World"

Sunday mornings at 5am it's "Whatcha' Got?" with Harry Rinker,
putting a price on those collectibles around your house...
followed by local news and church programming.
"InfoTrak" is the weekend show with information you should know...
Saturday at 5am and Sunday at 11:30am
--  --  --  --  --  --  --  --  --  --  --  --  --  --  --  --  --  --  --  --
NewsTalk 1060 WRHL listeners are loyal, educated, and have substantial disposable income.
The programming on NewsTalk 1060 delivers the two most desirable demographic groups in the local area:
Persons 25-54 and Persons 35-64.

According to Nielsen figures, radio still rules… even with teens.
The average adult spends 122 minutes with radio each day with a reach of over 79%.
CDs and tapes garner only 72 minutes with half that audience.
In the third tier are portable audio sources like iPods and streaming with 65 minutes and a reach of only 10.4%.
Bringing up the rear is mobile phone audio with less than 2% reach.
The study says younger demos mix radio with other sources, but still point to radio as their source for new music.

Working with Al Ries, Jack Trout scored several acclaimed books that have become textbooks for marketing, and radio marketing in particular.
When Trout was interviewed for the Portland (Oregon) Area Radio Council he said this:
"The thing that I keep coming back to with marketers is that good marketing is good story telling. How do you tell your story in terms of positioning yourself or re-positioning yourself? There are not a lot of good story telling media out there. Essentially, the best story telling medium out there historically has been Radio."

Trout says radio is the best medium for storytelling because production costs are small and people spend time with radio. Telling your story is where radio shines.  Maintaining sonic branding through memory devices (a music theme, a common voice, rhyme, alliteration, etc.) works to build the brand.
Trout’s advice is to find out why you are different, figure the best way to tell your story (and why you’re different), and then find places to meet your customers/prospects and tell your story there.
Trout claims radio is a primary medium.

Radio is Still the Most Popular Form of Entertainment in the Car . . .
And the Competition Isn't Even Close

No matter how many new options people have to entertain themselves in the car...
you just can't get enough of Radio.
In a new study of how people entertain themselves in the car, 64% say they listen to AM or FM radio... making it the CLEAR number one pick. CD players came in second, with 21%.  All of the other devices, from iPods and satellite radio, to Pandora and eight-tracks accounted for 15%. (Radio Ink)

So really... why WRHL Radio?
Since 1966 WRHL Radio has been the source for local information in North Central Illinois.
Tap into that consistency with a tailored advertising package or even a
LIVE broadcast right from your location by talking with WRHL's Sales Department.

Enough of us tooting our own horn...
let WRHL TOOT yours!

Give WRHL a call today!
Ask for Gary, Becky or Rick and jump start your business success!
(815) 562-7001 Monday through Friday 8am-5pm Saturday 8am-Noon

For advertising information at WRHL contact:

Gary Petersen, GM: 815-562-7001 ext.12
 [click here to email Gary]

Becky Leininger, Assistant General Manager/Account Executive:
 815-562-7001 x10, [click here to email Becky]

Rick Green, Sales Manager: 815-562-7001 ext.16
 [click here to email Rick]